( 杨槿鸿的新西兰 )
WHAT GOOD CHINESE PROMOTION LOOKS LIKE.
Ministry for Primary Industries contracted Red Circle Network to inform Chinese travelers about what they can and can not bring into New Zealand.
Our approach edutainment (educational-entertainment), used a fun and self effacing manner to tell the story of why Chinese visitors should declare... if in doubt.
Trust is a key issue, which is resolved by Key Opinion Leaders (KOL's) presenting.
My New Zealand is the first online series created by a Kiwi to engage Chinese people in Chinese.
80% of all Chinese mobile and social media engagement occurs within WeChat, which is a very similar social network
to Facebook.
This channel is syndicated on WeChat, Weibo, Facebook, YouTube, Chinese Herald and affiliate channels.
Audience Size 20,000
Audience Reach 65,000
China Influencer marketing trends:
-
Short form video = quick + attention
-
Low tech feel = real + trusted
-
Quirky personality = fun + comic
-
Trust = Independent Presenters
TOURIST
GET FREE PROMOTION
Chinese Social Media Promotion.
YOU receive FREE PROMOTION
for your brand by referring ten (10) clients.
Each of your clients pays a monthly fee
of $300 for 12 months access.
You and your clients receives monthly:
Advertorial Article.
Advertisement Creative.
QR Code to Call to Action link.
Web links and contact details.
Product Placement in a My New Zealand Video.
PLUS YOU GET:
Priority Customer Support Weekdays.
Access to Microsoft Campaign Planner.
ADVENTURER
GET YOUR OWN CHANNEL
Chinese Social Media Promotion.
YOU get YOUR OWN CHANNEL
for your brand by referring thirty (30) clients.
Each of your clients pays a monthly fee
of $300 for 12 months access.
Each Monthly Client Campaign includes:
Advertorial Article.
Advertisement Creative.
QR Code to Call to Action link.
Web links and contact details.
Product Placement in a My New Zealand Video.
YOU ALSO RECEIVE:
Your Own Channel Set Up, Design and Optimisation.
Official WeChat Verified Account Status valued at $1950.00 one off.
Access to Campaign Management Portal valued at $300.00 per month.
PLUS YOU GET:
One high quality video per month.
Four advertorial articles per month.
Priority Customer Support Weekdays.
Access to Microsoft Campaign Planner.
NB: The Channel is owned by Red Circle Network
and is leased by the Channel Partner.
MOUNTAINEER
OWN YOUR OWN CHANNEL
Chinese Social Media Promotion.
YOU OWN YOUR OWN CHANNEL
for your brand by referring fifty (50) clients.
Each of your clients pays a monthly fee
of $300 for 12 months access.
Each Monthly Client Campaign includes:
Advertorial Article.
Advertisement Creative.
QR Code to Call to Action link.
Web links and contact details.
Product Placement in a My New Zealand Video.
YOU ALSO RECEIVE:
You Own Your Own Channel with Set Up, Design and Optimisation.
Official WeChat Verified Account Status valued at $1950.00 one off.
Access to Campaign Management Portal valued at $300.00 per month.
PLUS YOU GET:
One high quality video per month.
Four advertorial articles per month.
Priority Customer Support Weekdays.
Access to Microsoft Campaign Planner.
NB: The Channel is owned by YOU.