Simon Young 杨瑾鸿 is a key point of difference to Red Circle Network 红圈网.
Why?
Simon was chosen by Saatchi and Saatchi, Starcom and the NZ Electoral Commission to inspire Chinese Kiwis to vote in the 2017 Elections.
It worked.
Chinese NZ voter engagement increased.
How?
Simon is genuinely New Zealand's leading Chinese influencer or KOL - a Key Opinion Leader. Since 2017 Simon has DOUBLED his audience to over 40,000 followers who KNOW, LOVE and TRUST him. Simon does this using a Lo-Fi, personal approach, putting himself in the shoes of his audience. Simon's depth of empathy empowers him to insights that many others just don't have. I have worked with some of the greatest minds on earth, but I have never experienced anyone as empathetic as Simon. No one comes close.
On Saturday night, Simon helped a Hotel Group to set up two groups in WeChat. One for FIT (Freedom Independent Traveler) and one for TOURISM BOOKING AGENTS.
Simon performed a 'Fire Hose' test (letting everyone in), suddenly our Hotel customer was inundated with highly engaged people.
What we do at RCN works. This is not theory.
Simon does what he says on the label,
INFLUENCES CHINESE PEOPLE
through likeability.
What is the incentive?
Quite simply, people TRUST SIMON. So they do what Simon Says.