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    1. Expeditions
    2. Influencer Marketing
    3. Becoming your own brand's influencer.
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    Glyn MacLean
    Dash  ·  
    Mar 1, 2020
      ·  Edited: Mar 1, 2020

    Becoming your own brand's influencer.

    Consider making the shift, by adapting

    to the faster rate of change the

    world is now experiencing.


    For a brand to compete for mind space

    effectively in 2020 and beyond,

    each brand must learn,


    that it is not the big that eat the small,

    it is the fast that eat the slow.


    Modern brands exist in a digital ecosphere

    within which there is information overload

    (too much information),


    which has the consequence

    of attention deficit.



    Dumping expensive blockbuster style

    content production and adapting

    to short-form marketing.


    Adapting to become your own brand influencer with up to 60 second viral videos; short form content that uses mobile to mobile communication. Adapting to shorter audience attention span. Evolving to appeal to the growing appetite for brand owner expressions of personal brand authenticity.


    Get Real


    Real-situation,


    Real-lifestyle,


    Real-time


    impacts from


    Real-locations,


    in lo-fi, trust worthy


    Real-experience.


    Take control of your own brand,

    adapting to building cost efficient scalability,

    through effective and cost-efficient digital customer journeys

    through integrations and automation.


    Imagine taking what you learn from your

    Chinese sales and marketing automation to improving on

    how you take control of your brand through

    your Western digital marketing.


    Click the link below to learn about

    the RCN Real influence training

    with Simon Young 杨瑾鸿.


    You can use this training for all your Western

    and Eastern Influence marketing.


    Real Influence