Consider making the shift, by adapting
to the faster rate of change the
world is now experiencing.
For a brand to compete for mind space
effectively in 2020 and beyond,
each brand must learn,
that it is not the big that eat the small,
it is the fast that eat the slow.
Modern brands exist in a digital ecosphere
within which there is information overload
(too much information),
which has the consequence
of attention deficit.
Dumping expensive blockbuster style
content production and adapting
to short-form marketing.
Adapting to become your own brand influencer with up to 60 second viral videos; short form content that uses mobile to mobile communication. Adapting to shorter audience attention span. Evolving to appeal to the growing appetite for brand owner expressions of personal brand authenticity.
Get Real
Real-situation,
Real-lifestyle,
Real-time
impacts from
Real-locations,
in lo-fi, trust worthy
Real-experience.
Take control of your own brand,
adapting to building cost efficient scalability,
through effective and cost-efficient digital customer journeys
through integrations and automation.
Imagine taking what you learn from your
Chinese sales and marketing automation to improving on
how you take control of your brand through
your Western digital marketing.
Click the link below to learn about
the RCN Real influence training
with Simon Young 杨瑾鸿.
You can use this training for all your Western
and Eastern Influence marketing.