80% of all Chinese social-commercial engagement occurs within the WeChat social application.
- IT'S ALSO HOW CHINESE PAY -
WeChat is the primary means for convenient payment, not just for Chinese, but also for a growing number of cross cultural users.
- HOW COULD WECHAT ADVERTISING HELP? -
Promoting your products and services through WeChat and RCN Syndicated Partners, is the best way to reach, engage and create a loyalty pathway with Chinese consumers and influencers both in New Zealand and their networks overseas.
- WECHAT OFFICIAL ACCOUNT (OA) -
Having a WeChat OA is the proven pathway for premium brands to establish trust and engender loyalty.
However, before a WeChat OA Set-Up occurs, a premium brand can begin immediate pre-immersion advertising activity to 'test the water' and achieve sales.
Sales are best driven by leveraging famous local Chinese influencers, whose opinions are trusted.
These influencers are called KOL's or Key Opinion Leaders and when they speak about your brand, this can help to establish a trusted relationship.
- CHANNELS TO MARKET -
杨槿鸿 | Simon Young - KOL
WeChat Official Account.
Introduce Premium Brands to Chinese NZ.
Red Hat Talks
Repurpose Western Content
Create Bespoke campaigns.
Relevant to Chinese.
Connect to events.
MPI Bio Security.
- ABOUT SIMON YOUNG -
Simon was chosen by Saatchi and Saatchi, Starcom and NZ Electoral Commission as the celebrity Kiwi face of the 2017 Elections to engage Chinese New Zealanders to vote.
杨槿鸿 (Simon's Chinese name) has become New Zealand's most popular and effective Western 'influencer of influencers' Channel to engage Chinese in New Zealand in Premium Brands.
Placing content in Simon's channel has adds immediately value to Premium brand credibility.
RCN takes your beautiful brand promotion and converts this into Chinese language content and context, adding in call to actions which make sense to the customer journey to drive sales and loyalty.
RCN further extends the reach of campaigns through syndication of your content into RCN channels and Partner Channels.
About this promotion.
Director of Operations
+64 21 100 4041
Sell to Chinese Locally
BRAND RECOGNITION MARKETING CAMPAIGN
with Concierge action.
What we are promoting.
Wellington Weekend Package.
Enter the Draw before 28 Feb.
Luxury Brand. Elegance. Sophistication.
InterContinental is the leading luxury accommodation provider in Wellington.
Exclusive Weta Workshop gifts are available when purchasing this package.
06-02-18 to to 28-02-18
Across 3 weeks / 22 Days
Visitors to Wellington and Weta workshop.
Coming from out of Auckland.
Call hotel and book
Use our concierge.
RCN Concierge Landing Page in Chinese language.
Bookings managed by the RCN Chinese team.
Immediate Automated Chinese response.
Forwarded to Hotel as they come in.
Luxury preferential experience.
How we achieve the reach.
Simon Young KOL
WeChat OA - Reach 7,100
WeChat PA - Reach 12,000
Weibo VA - Reach 7,588
Miaopai Video - Reach 7,644
Facebook - (new account)
GoKiwi - 400,000 NZ & Overseas Chinese
Repurpose Video, Graphics and text into Chinese language and context into two audio-visual articles.